No on Proposition 38 social media toolkit
Choose a message, download a video or the graphic that fits your platform, copy the caption and post it. Every share helps more Californians learn what Proposition 38 would do.
Featured first · New October 31
Four cards, in recommended posting order, featuring Emily Hoeven’s opinion column. Download individual graphics or get the complete set with captions.
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A billionaire’s institute. Billions in public funding. Emily Hoeven’s new San Francisco Chronicle opinion column examines the favoritism built into Prop 38. Read the column: https://VoteNoOnProp38.org/newsroom/emily-hoeven-prop-38-trojan-horse Vote NO on Prop 38. #NoOnProp38
Before you vote, follow the money. Emily Hoeven’s San Francisco Chronicle opinion column takes a sharp look at who benefits from Prop 38—and who pays. Read the column: https://VoteNoOnProp38.org/newsroom/emily-hoeven-prop-38-trojan-horse Vote NO on Prop 38. #NoOnProp38
$4.2 billion in taxpayer money goes to a billionaire’s pet project. Read Emily Hoeven’s San Francisco Chronicle opinion column on Prop 38’s funding arrangement and CIII’s role in licensing discoveries. Read the column: https://VoteNoOnProp38.org/newsroom/emily-hoeven-prop-38-trojan-horse Vote NO on Prop 38. #NoOnProp38
California deserves research funding awarded on merit. Emily Hoeven’s new San Francisco Chronicle opinion column explains why Prop 38 fails that test. Read the column: https://VoteNoOnProp38.org/newsroom/emily-hoeven-prop-38-trojan-horse Vote NO on Prop 38. #NoOnProp38
October 20 press conference · Short highlights
Three short excerpts with captions, speaker credits and campaign branding. Download a video, copy its caption and share it on social media.
Watch the full press conference →Susan Bookheimer · 34 seconds
Susan Bookheimer connects her personal stake in finding new treatments with her case for competition and funding the strongest science.
Steve Shoptaw · 18 seconds
Two excerpts from Steve Shoptaw’s remarks: who benefits from Proposition 38, and why he rejects claims that it addresses broad research cuts. Watch his full remarks in the October 20 press conference.
Jonathan Eisen · 22 seconds
Jonathan Eisen questions the speculation that future research income will repay California taxpayers.
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Marianne O’Malley asks the proponents of Proposition 38 key questions. Watch her message, then help others see it.
Vertical 9:16 · Captioned · 51 seconds · 11.5 MB
Marianne O’Malley has questions for the proponents of Prop 38. Her questions deserve answers. Watch and share this 51-second video from the former state legislative analyst. Vote No on Prop 38. https://votenoonprop38.org/marianne
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Californians can’t be bought. Billionaire-backed ads don’t change who pays the bill. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
Say no to a billionaire-backed bond that would steer half its proceeds toward the institute its chief backer helped create. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
Fund the best science—not a billionaire’s pet project. Public research dollars should follow strong proposals, independent review and public accountability. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
Prop 38 would authorize $8.4 billion in bonds. Half appears destined for one institute under its narrowly written eligibility rules. California deserves open competition for public research dollars. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
Prop 38 asks California to borrow $8.4 billion. Taxpayers would owe an estimated $500 million to $600 million a year for about 20 years. Research breakthroughs aren’t guaranteed. Debt payments are. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
We support medical research. We oppose locking billions into an inflexible bond with half the proceeds reserved for one qualifying institute. Support research. Fund it wisely and transparently. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
Who governs California—voters or billionaires? Look beyond the ads. Learn who benefits from Prop 38 and who pays the debt. Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
10 major editorial boards agree: No on Prop 38. Read their reasons and see the growing list: https://VoteNoOnProp38.org/endorsements Vote NO on Prop 38. VoteNoOnProp38.org #VoteNoOnProp38
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A billionaire backs it. His institute benefits. Taxpayers foot the bill. Prop 38 would borrow $8.4 billion. About half appears destined for one research institute—the one its billionaire backer helped create. Public research dollars should go to the strongest proposals, not to somebody's pet project. Vote NO on Prop 38. Follow @votenoonprop38 on Instagram, Facebook and X. VoteNoOnProp38.org
Breakthroughs aren’t guaranteed. Debt payments are. Prop 38 would cost California taxpayers an estimated $500 million to $600 million a year for about 20 years. Those payments would compete with schools, health care and other services for the same state dollars. Future discoveries might help cover the cost. But taxpayers are responsible whether that happens or not. Vote NO on Prop 38. Follow @votenoonprop38 on Instagram, Facebook and X. VoteNoOnProp38.org
Science moves fast. Prop 38 locks billions into one field. Immunology and immunotherapy are important and promising fields. But Prop 38 would commit billions to one scientific area for years through a ballot initiative that cannot adapt as evidence, technology and public-health needs change. California should fund the strongest proposals wherever they originate—not place billions of taxpayer dollars in one scientific and institutional basket. Vote NO on Prop 38. Follow @votenoonprop38 on Instagram, Facebook and X. VoteNoOnProp38.org
